Abstract
There are also a few novel methods being used by today’s guerrilla marketers. They use things like mass marketing and door-to-to-door campaigns as well as well as low-cost marketing techniques to promote their brands, products, or companies. The word “guerrilla marketing” was established by Jay Conrad Nielsen in his 1984 book Guerrilla Advertising. While “little war” has military connotations, it has elements of both wit and spectacle to catch people’s interest through guerrilla promotions. The use of guerilla marketing is great and it can leave a mark on your customers’ memories. But because it is unlikely to be properly identified in advance, it’s also similar to militias that seek to bring about change using non-traditional methods such as ambushes and terrorism.
Keywords: guerilla strategy, guerilla business, marketing communication
Definition Guerrilla marketing refers to an advertising strategy that uses low-cost commercialization techniques to gain maximum visibility for a product or service. The word “guerrilla marketing” was used by American business writer Jay Conrad Levinson in his 1984 novel “Guerrilla Advertising.” Due to the advent of the internet, guerrilla marketing among marketers has become more and more relevant.
Keywords: guerilla strategy, guerilla business, marketing communication
Introduction
The effectiveness of guerrilla marketing has many benefits. Often it’s cheap to run—because of so many people see it and so many publicity it gets. Fostering innovation and originality is part of the concept. For small businesses, word-of-of-of-mouth promotion, hype is the aim of guerrilla marketing. The impacts of a guerrilla marketing will last even after the promotion has ceased. Guerrilla techniques was applied keeping media and public relations in mind. The “publicity” generated by the media will grow to epic proportions if the media, or even other sources, chose to focus on these incidents.
Despite the irreverent, antiestablishment nature of guerrilla marketing, marketer’s can exercise proper discretion in relation to acquiring approval from construction authorities, public planners, or anyone else that has control over building policy. Causing an event to occur, or any kind of preparation, or advance warning, may foster goodwill and collaboration in the midst of a surprising spectacle.
25 Powerful Guerilla Marketing Techniques
1. Holiday Greetings
Send emails or snail-mail to your past clients wishing them happy holidays (Christmas, Thanksgiving, New Years’). This helps them keep your name/business in their head as well as standing out from the other people they have done business with before.
2. Ambient Marketing
An atmospheric initiative discussing smokers while hearing. Iris, London slipped a specially built page into physical books and Kindle—at the close of books, readers come to a page that reads: THE END. If you smoke, the tale will end 15 percent before it should.
3. Be Creative, But Protect Your Reputation
4. Leverage Reddit
Reddit marketing is one of my preferred unorthodox methods of marketing. Reddit will pay off for advertisers because it is divided into numerous web sub-content forums of niche groups. By niche, I just mean this—subcontinent can vary from dungeons and dragons to hip-hop photos to a country-specific political debate.
If you have a good or service that you considered creative, it is possible that you already have a subreddit for it. The excellent news is that group representatives usually are very mindful of their fields of concern and can typically criticize constructively whether they do not like the proposal before them, even whether they do. However, the trick to properly exploiting this ability is not to build articles full of lingo or memorable marketing slogans but merely to behave like one group member.
5. Hold a Contest
This could have 1-10 winners, which helps the word-of-mouth promotion everyone needs and wants. You can gain free press for starting the contest, plus publishing the winners is excellent for more press coverage.
6. Could you put it on a bus?
Mobile ads are fantastic and can be seen every day by many future consumers.
7. Use a Photo-sharing App to Engage Your Audience
Guerrilla marketing: going in from a new angle to promote publicity without your business’s price tag. Guerrilla marketing hits you every day if you use an individual photo-sharing application – users who support their company by competitions and product donations are successful! Competitions and gifts build a sense of urgency that can form your company.
8. Write an E-book
You should compose a free e-book about your specialty so people continue to consider you as a niche expert, or you can either sell the book for a nominal fee, utilizing it to support any of the other guerrilla marketing strategies.
9. Hack Your Next Conference
Get to know who the speakers are and what the hashtags are before the next trade show and start posting the speakers’ material and attending the influencers with the hashtag. You appear in the conference feed before the conference to proceed throughout and immediately after the conference.
Using a social listening app such as Brand 24 or Hootsuite to track interactions and add value, retweet posts and otherwise interact.
10. Enter Business Awards
Your business could profit from an audience within the awards from regional, local and significant, multi-national awards like Inc. If you win, you get a fun plaque in the workplace or ribbon on the web page. That means you are a profitable business. It is an extra incentive.
11. Find Customers Who Share Similar Content
My favorite approach is to find the topic already on the first page of your Post’s search engines, identify the individuals most dedicated to this content, and communicate your article directly with them.
This is the Twitter Leapfrog process, and I saw the unusual outcomes for our internal blogging efforts and our consumer blogging efforts.
The approach begins by discovering the most advanced posts similar to your blog post or video, finding the Twitter accounts that have previously posted this material, and sending direct tweets to each Twitter account, urging them to search your article.
This approach was the prime driver for pushing social shares and ties to brands and consumers and lead several articles to be listed in search engines better than prominent search-related publications such as Forbes and the Entrepreneur.
12. Underground Music
Does your targeted audience listen to a form of music? I bet that hundreds, if not thousands of bands who are not signed up have little resources to live. Why not try to hire the hall in return for flyers and banners during the display or at the door? You may even fund their CD creation or pledge to build their platform on shows, on the net, etc., in return for advertisement.
13. Use Food Trucks to Reach People
We also effectively used food trucks in tandem with Wandering Hunger and Fleishman Hillard as a guerrilla campaign strategy for many businesses, including Uncle Ben’s.
Here is a video that shows us in Toronto, Montreal and Vancouver the Uncle Ben’s Rice & Grains Food Truck Challenge. Trucks are an ideal way to meet customers directly. Shoppers are more inclined than motivated to purchase to react better if they are offered the chance to sample a commodity directly. We also provide free samples and discounts, as well as recipes to replicate each dish at home. Finally, by inviting participants to vote on their favorite recipe, we also promote food discussion.
14. Airplane Chauffeur
Figure out where a company showcase will be in town. Next, employ a student or someone who can operate for a low sum of money and have them create a sign with your website address on it and stand next to baggage claim or just outside the airport entrance. They do not pick up anybody, but people wandering around seeing your website address do not know.
15. Create Print Collateral as an Additional Marketing Tool and Revenue Stream
Consider making a schedule, workbook, manual, or newsletter to market as an additional revenue source from the website. Lulu utilizes print-on-demand technologies, so you will never have to think about inventory, and you can continuously build content that can be used to create a more robust web identity and improve revenue.
16. Let Others Talk You Up
I want to leave you with something so easy for the last tip of this installation of the list (yes, there will be more coming soon). Many people would enlist their friends and relatives to chat up their company with other people, so why not get people who are not super loyal to you, give them a bit of money and take them out to pubs, parties, movies, restaurants, and other busy locations to talk up your business. Any word of mouth is excellent, even though you have dinner for people to do so.
17. Start a ‘Make it Green’ Moment
Whether your brand contains eco, sustainability, or nature, you would be able to exit a room better than you have found. We have achieved in ‘flash clean-ups’ as the flash mob’s days move by — tremendous environmental activity including litter removal or the construction of labeled recycling stations for brand embassies that express their ideals and draw publicity. The mystery? Render the desired business attractive, essential and noticeable. It is not a matter of bringing a squad of waste collectors to a park or taking a road—think of industry congress, public gatherings, or other activities instead.
As a plus, festival organizers often neglect or do not have a large budget to handle waste because they will be willing to let someone own the whole portion of an event. This is an element of the occurrence in which any participant is concerned.
18. Hair Salon’s and Barber Shops
How much conversation occurs every day in one of these places? Why don’t you want to be a brand they write about? Drop-in and offer hairstylists free meals or free vouchers from your restaurant. They will talk to you all who have been in the salon for weeks to come!
19. Create LinkedIn Connections and Follow Up with Email and Phone
LinkedIn helps small business owners openly utilize the people search functionality to interact with their target audience’s main viewpoints. Once a small business owner establishes a destination, they can submit a personalized and personal message with a communication request. This message must be tailored and unique. Once a small business owner is linked, the prospect profile can be accessed. In the upper right corner, there is a ‘Communication and Personal Data’ range and a clickable button that says ‘Display More When you click, you will be able to access the current person’s email address. Now it is time to continue.
20. Sponsor the homeless
I believe in every aspect that I can support others. When you encounter a homeless person during their regular trip to work or anywhere, the homeless person will be charged to get a sign reading “YourCompany.com paid me to hold this sign.” If it is your path or not, you can at least feel positive about yourself and impact those people’s lives forever. Purchase lunch and dinner from them or carry them to the grocery store to pick up any chips and other snacks. Purchase a hotel room for them to sleep in the night and get washed. After you do this for them, they will happily hold a sign for you.
21. Prescreen Customers Before Asking for a Review
Until telling users for a recommendation on a popular review platform such as Yelp, Google or Facebook Tools such as Rising Star Reviews allow you to ask clients to rate your company, then submit only high-ranking customers to review sites and gather personal input from other customers. Prescreening allows consumers wary of requesting feedback such that any user may be questioned. Guerrillas’ marketing tactics result in a high average star rating, which also leads to the local SEO rankings.
22. Project video
Project footage on a large wall outside. All you need is a leased projector and a wall that is wide enough to gain any publicity. Of course, you will have to wait until evening to execute the plan, but make sure you are targeting the night crowds.
23. Flash mob
A flash mob operates when a group of unexpected street musicians brazenly begin to sing, dance, or play in a busy location, perhaps out of the blue. The success will start the surprise audience, but they will catch up fast. For instance, one individual spontaneously stands on her chair in a crowded mall dining area and starts singing a song. She is accompanied by someone from the other side of the café, then by some, before the complete chorus breaks out. They can remove their coats to reveal your brand’s tee shirt. Furthermore, if you and your team are not on the street, you should hire local drama students for the case. The secret to a flashing mob is both the perception of spontaneity and a theatrical flourish.
24. Sidewalk Chalk
The greatest (i.e., the most effortless, most safe, and cheapest) guerrilla messaging strategy is maybe the old standby campaign: sidewalk chalk. If performed correctly, it can be catchy and can also get social networking exposure. Like Vapiano, you can render a professional look with stencil and crab rubbing right off the sidewalk.
25. Buzz Marketing
Buzz marketing is the antithesis of astroturfing. It leverages genuine endorsements, particularly from high-profile individuals or celebrities, and uses this to increase their brand awareness and brand exposure
Conclusion
Despite the irreverent, antiestablishment nature of guerrilla marketing, marketer’s can exercise proper discretion in relation to acquiring approval from construction authorities, public planners, or anyone else that has control over building policy. Causing an event to occur, or any kind of preparation, or advance warning, may foster goodwill and collaboration in the midst of a surprising spectacle.