Abstract
In this paper, we attempt to research whether there is a connection between how an organization’s principles are noted in its framework and some of its success variables. The article assumes a statistically significant correlation between how organizational values are noted and performance factors, especially in factors related to absentizem, loyalty of employees, and employees’ perception of company image.
Keywords: organizational values; core values; successful core values; company values
Definition Company values provide the core and underlying principles that drive a corporation. The consequences of these values often affect a company’s partnership with partners, customers, and shareholders. Person and organizational culture must comply with business principles if the company builds a healthy work atmosphere for all stakeholders.
Introduction
The growing significance of versatility in organizations is apparent in the changing economy. In this background, corporate leaders have learned perhaps more so that it is crucial to have the right people in the right roles for their organizations to thrive. The most substantial machinery will be of no benefit if the correct people are not in charge of the activities. Every individual has their values and ideas that go hand in hand with other people’s values to establish organizational values and ideals. Group culture matters. A profitable business has a collection of principles used as guides for workers to meet organization objectives. They are associated with the company’s culture and reflect its corporate objective.
Importance of Organizational Values For Organization
The significance of corporate principles is also emphasized amidst economic instability and before this economic uncertainty. Various companies have established corporate principles that help empower their workers and customers. Organizational principles are also discussed to be an effective selling weapon, as strong organizational values are favorably noted and inspire prospective customers to purchase or use the company’s product. Several researchers have stated that corporate culture may affect organizational structure, organizational culture, organizational identity, and organizational strategy, shaping organizational goals and means to achieve those goals.
Any later research has also shown that some people prioritize the significance of a successful fit between their personal beliefs and corporate objectives at the cost of income they earn. This suggests that workers are more concentrated on how they felt for themselves in the workplace than what they get paying.
Let us look at descriptions of some of the essential business fundamental principles and see what we can learn about them.
Adidas
1. Performance: Sport is the foundation for all we do, and executional excellence is a core value of our Group.
2. Passion: Passion is at the heart of our company. We are continuously moving forward, innovating, and improving.
3. Integrity: We are honest, open, ethical, and fair. People trust us to adhere to our word.
4. Diversity: We know it takes people with different ideas, strengths, interests, and cultural backgrounds to make our company succeed. We encourage healthy debate and differences of opinion.
Atlassian
Atlassian does not hold back with their list of 5 company values:Open Company, no bullshit
5. Build with heart and balance
6. Do not #@!% the customer
7. Play as a team
8. Be the change you seek
Beeswax
9. Transparency: We pride ourselves on providing complete visibility into our business’s successes and sometimes failures as we grow and scale. It is an integral part of our culture as we collaborate and work towards a common goal across functions.
10. Control: Control and ownership over individual business-impacting projects empower our employees to think critically and contribute to the development of Beeswax as an industry challenging platform.
11. Flexibility: We empower our employees in a work environment conducive to creating the optimal work/life balance.
12. CentroSelf-Improvement:Â We are committed to continuous investments in the growth of our team members. We also ask our teams to take responsibility for their self-development actively.
13. Do the Right Thing:Â Reliable moral compasses guide us. We stand for what is and right, and hold ourselves to a high level of ethical standards.
14. Cultivate Raving Fans:Â We create Raving Fans for our customers and of each other. If our customers are not raving about our people and our products, we have not achieved the level we strive for.
15. Embrace Change: We seek out, embrace, and get (un)comfortable knowing that if we are not continuously changing, evolving, and improving—we are falling behind. No two years will ever look the same at Centro.
16. Believe it is Possible:Â We create a lasting and positive impact within our communities and industries. When we work hard, stay focused and act in service to others, we believe anything is possible.
17. Support Each Other:Â We are committed to building an encouraging, caring, and supportive environment. We share a responsibility to support our team members and enrich their lives.
18. Work Ethic Wins:Â We believe the teams willing to put in the extra effort, go the extra mile, and are accountable for their actions, will be the ones who see their visions and dreams realized.
19. Breathe:Â Pausing to ensure we find peace and joy along our journey is invaluable to sustainable and lasting success.
Starbucks
20. Creating a culture of warmth and belonging, where everyone is welcome.
21. Acting with courage, challenging the status quo and finding new ways to grow our company and each other.
22. Being present, connecting with transparency, dignity and respect.
23. Delivering our very best in all we do, holding ourselves accountable for results.
Snacknation
24. O – Outstanding service
25. H – Honor
26. A – Anticipate
27. N – Nimble
28. A – Active
H&M
29. We believe in people
30. We are one team
31. Straightforward and open-minded
32. Keep it simple
33. Â Entrepreneurial spirit
34. Constant improvement
35. Cost-consciousness
IKEA
36. Togetherness. Togetherness is at the heart of the IKEA culture. We are strongest when we trust each other, pull in the same direction and have fun together.
37. Caring for people and planet. We want to be a force for positive change. We can make a significant and lasting impact — today and for the generations to come.
38. Cost-consciousness. As many people as possible should be able to afford a beautiful and functional home. We continuously challenge ourselves and others to make more from less without compromising on quality.
39. Simplicity. A simple, straightforward and down-to-earth way of being is part of our Smålandic heritage. It is about being ourselves and staying close to reality. We are informal, pragmatic and see bureaucracy as our biggest enemy.
40. Renew and improve. We are continually looking for new and better ways forward. Whatever we are doing today, we can do better tomorrow. Finding solutions to almost impossible challenges is part of our success and a source of inspiration to move on to the next challenge.
41. Different with a meaning. We are not like other companies and we do not want to be. We like to question existing solutions, think in unconventional ways, experiment and dare to make mistakes – always for a good reason.
42. Give and take responsibility. We believe in empowering people. Giving and taking responsibility are ways to grow and develop as individuals. Trusting each other, being positive and forward-looking inspires everyone to contribute to development.
43. Lead by example. We see leadership as an action, not a position. We look for people’s values before competence and experience. People who walk the talk’ and lead by example. It is about being our best selves and bringing out the best in each other.
Microsoft
44. Innovation
45. Diversity and inclusion
46. Corporate social responsibility
47. Philanthropies
48. Environment
49. Trustworthy Computing
Slalom
50. Do what is right, always
51. Drive connection + teamwork
52. Take ownership. Get it done
53. Inspire passion + adventure
54. Focus on outcomes
55. Celebrate authenticity
56. Fuel growth + innovation
57. Stay humble + curious
58. Build + shape a better future
American Express
59. Customer Commitment: We develop relationships that make a positive difference in our customers’ lives.
60. Quality: We provide outstanding products and unsurpassed service that, together, deliver premium value to our customers.
61. Integrity: We uphold the highest standards of integrity in all of our actions.
62. Teamwork: We work together, across boundaries, to meet the needs of our customers and to help our company win.
63. Respect for People: We value our people, encourage their development and reward their performance.
64. Good Citizenship: We are good citizens in the communities in which we live and work.
65. A Will to Win: We exhibit a strong will to win in the marketplace and every aspect of our business.
66. Personal Accountability: We are personally accountable for delivering on our commitments.
Nike
67. It is our nature to innovate.
68. Nike is a company.
69. Nike is a brand.
70. Simplify and go.
71. The consumer decides.
72. Be a sponge.
73. Evolve immediately.
74. Do the right thing.
75. Master the fundamentals.
76. We are on the offense – always.
77. Remember the man. (The late Bill Bowerman, Nike co-founder)”
Ben & Jerry’s Ice Cream
78. Our Product Mission drives us to make great ice cream—for its own sake.
79. Our Economic Mission asks us to manage our company for sustainable financial growth.
80. Our Social Mission compels us to use our company in innovative ways to make the world a better place.
81. A deeper dive: “Central to the Mission of Ben & Jerry’s is the belief that all three parts must thrive equally in a manner that commands deep respect for individuals in & outside the Company & supports the communities of which they are a part.”
Airbnb
82. Be a host
83. Champion the mission
84. Be a cereal entrepreneur
85. Embrace the adventure
Container Store
86. 1 great person = 3 good people
87. Communication is leadership
88. Fill the other guy’s basket to the brim. Making money then becomes an easy proposition.
89. The best selection, service, and price
90. Intuition does not come to an unprepared mind. You need to train before it happens.
91. Man in the desert selling
92. Air of excitement
Coca Cola
93. Leadership: The courage to shape a better future.
94. Collaboration: Leverage collective genius.
95. Integrity: Be real.
96. Accountability: If it is to be, it’s up to me.
97. Passion: Committed in heart and mind.
98. Diversity: As inclusive as our brands.
99. Quality: What we do, we do well.
Cloud Elements
100.Customers first
101. Freedom, flexibility, responsibility
102. Iterate to success
103. Keep it simple
104. Passionate contributors
105. Focus on the user and all else will follow.
106. It’s best to do one thing really, really well.
107. Fast is better than slow.
108. Democracy on the web works.
109. You don’t need to be at your desk to need an answer.
110. You can make money without doing evil.
111. There’s always more information out there.
112. The need for information crosses all borders.
113. You can be serious without a suit.
114. Great just isn’t good enough.
Yahoo!
115. Excellence: We are committed to winning with integrity. We know leadership is hard-won and should never be taken for granted. We aspire to flawless execution and do not take shortcuts on quality. We seek the best talent and promote its development. We are flexible and learn from our mistakes.
116. Teamwork: We treat one another with respect and communicate openly. We foster collaboration while maintaining individual accountability. We encourage the best ideas to surface from anywhere within the organization. We appreciate the value of multiple perspectives and diverse expertise.
117. Innovation: We thrive on creativity and ingenuity. We seek the innovations and ideas that can change the world. We anticipate market trends and move quickly to embrace them. We are not afraid to make informed, responsible risk.
118. Community: We share an infectious sense of mission to impact society and empower consumers in ways never before possible. We are committed to serving both the Internet community and our communities.
119. Customer Fixation: We respect our customers above all else and never forget that they come to us by choice. We share a personal responsibility to maintain our customers’ loyalty and trust. We listen and respond to our customers and seek to exceed their expectations.
120. Fun: We believe that humor is essential to success. We applaud irreverence and do not take ourselves too seriously. We celebrate achievement. We yodel.
Kellogg’s
121. Integrity
122. Accountability
123. Passion
124. Humility
125. Simplicity
126. Results
DELL
127. Customers: We believe our customer relationships are the ultimate differentiator and the foundation for our success.
128. Winning Together: We believe in and value our people. We perform better, are smarter, and have more fun working as a team than as individuals.
129. Innovation: We believe our ability to innovate and cultivate breakthrough thinking is our engine for growth, success, and progress.
130. Results: We believe in being accountable to an exceptional standard of excellence and performance.
140. Integrity: We believe integrity must always govern our fierce desire to win.
141. Our principles are the bold choices we make to lead our team, our business and our industry.
142. Relationships: We know that healthy relationships bring not only excellent business success but great personal fulfillment.
143. Drive: We cultivate ambition, energy, and grit in ourselves and others but bound our ambition with a strong desire to do the right thing.
144. Judgment: We rely on facts, agile, and change direction when it is the right thing to do.
145. Vision: We carefully define success and are relentless about communicating that vision in compelling and straightforward terms.
146. Optimism: We are optimistic about our people, their potential, and the future while balancing it with the realities and challenges we face.
147. Humility: We recognize we are not always right and not always the smartest person in the room, and we know our successes are shared.
148. Selflessness: We care about the effect our leadership has on our people. We invest in them, develop them, and help them achieve their aspirations.
Apple
149. One person, one computer.
150. We are going for it and we will set aggressive goals.
151. We are all on the adventure together.
152. We build products we believe in.
153. We are here to make a positive difference in society, as well as make a profit.
154. Each person is important; each has the opportunity and the obligation to make a difference.
155. We are all in it together, win or lose.
156. We are enthusiastic!
157. We are creative; we set the pace.
158. We want everyone to enjoy the adventure we are on together.
159. We care about what we do.
160. We want to create an environment in which Apple values flourish.
Meijer
162. Customers
163. Freshness
164. Family
165. Competition
166. Safety & Health
Olympus Australia Pty Ltd
167. Unity: We are strongest when we work together as a team.
168. Integrity: We are trustworthy and act in good faith.
169. Empathy: We care about all of our stakeholders.
170. Long-Term View: We look beyond the present to deliver future value.
171. Agility: We challenge the status quo with open minds, focus, and speed.
3M
172. Act with uncompromising honesty and integrity in everything we do.
173. Satisfy our customers with innovative technology and superior quality, value and service.
174. Provide our investors an attractive return through sustainable, global growth.
175. Respect our social and physical environment around the world.
176. Value and develop our employees’ diverse talents, initiative and leadership.
177. Earn the admiration of all those associated with 3M worldwide.
Bayhealth
178. Compassion: We are kind and caring to everyone we encounter.
179. Accountability: Each of us is responsible for our words, our actions, and our results.
180. Respect: We value everyone and treat people with dignity and professionalism.
181. Integrity: We build trust through responsible actions and honest relationships.
182. Teamwork: We achieve more when we collaborate and all work together.
Discover
183. Doing the right thing
184. Innovation
185. Simplicity
186. Collaboration
187. Openness
188. Volunteerism
189. Enthusiasm
190. Respect
SAMSUNG
191. People. Quite simply, a company is its people. Ay Samsung, we are dedicated to giving our people a wealth of opportunities to reach their full potential.
192. Excellence. Everything we do at Samsung is driven by an unyielding passion for excellence and an unfaltering commitment to develop the best products and services on the market.
193. Change. As we have done since our foundation, we set our sights on the future, anticipating market needs and demands to steer our company toward long-term success.=
194. Integrity. Operating ethically is the foundation of our business. Everything we do is guided by a moral compass that ensures fairness, respect for all stakeholders and complete transparency.
195. Co-prosperity. Samsung is committed to becoming a socially and environmentally responsible corporate citizen in all of its communities worldwide
Netflix
Netflix has ten company values that the company prides itself as being “real”. These values are:
196. Judgment
197. Communication
198. Impact
199. Curiosity
200. Inclusion
Conclusion
The core principles mentioned above are excellent indicators of substantial ways to develop a great business culture.
That being said, stressing fundamental principles on a poster is inadequate to cause lasting behavior improvement. There are numerous instances of businesses that develop a fresh collection of fundamental principles, participate in a “hype campaign,” and struggle to measure standards.
