Abstract
The word “guerrilla marketing” was first used by Jay Levinson in his book of the same name, and has subsequently seen widespread use in the marketing literature. In a nutshell, guerrilla marketing is all about spending time, resources, particularly in the form of creativity. unconventional messaging and low-cost strategies are favored by guerrillas.
The primary purpose of guerrilla marketing is to focus on customers already-existing customers, rather than attract new ones. the audience that holds the product in high regard and is the best choice for innovative marketing, as they are easy to identify and react to different strategies
For online social networking to have taken a significant role in the industry, guerrilla marketing has demonstrated to be especially effective. When consumers are actively involved with social networking, they are more inclined to share their experiences of guerrilla marketing, and fast and viral ads can be created.
Keywords: guerilla strategy; guerilla business; marketing communication
Definition Guerrilla marketing refers to an advertising strategy that uses low-cost commercialization techniques to gain maximum visibility for a product or service. The word “guerrilla marketing” was used by American business writer Jay Conrad Levinson in his 1984 novel “Guerrilla Advertising.” Due to the advent of the internet, guerrilla marketing among marketers has become more and more relevant.
Introduction
Guerrilla marketing is a marketing tactic that differs greatly from conventional approaches. The term “guerrilla marketing” implies achieving earnings, revenue, and development by unorthodox means including strategies such as broadening options at times to encourage consumers to make further purchases.
Guerrilla marketing asks you to make a commitment, not to spend it. Its key measure is not revenue. It recommends that you have larger sales and more clients, and harness the tremendous potential of the ones you already have. The business still uses the most efficient tool of all around: the mobile.
1. Create Custom Videos to Generate More Business
Videos can be a considerable aid to develop your brand, but did you realize you can use video to grab leads and generate engagement? Hippo Video is a complete video marketing tool that lets you quickly build and insert videos in newsletters, social networking, and your website. You may also incorporate video formats, quizzes, and polling to generate additional traffic and purchases.
2. Guest blogging
Videos can be a considerable aid to develop your brand, but did you realize you can use video to grab leads and generate engagement? Hippo Video is a complete video marketing tool that lets you quickly build and insert videos in newsletters, social networking, and website. You may also incorporate video formats, quizzes, and polling to generate additional traffic and purchases.
3. Contextual Marketing
Guerrilla marketing is not just found in urban settings — it can be found in print too. This Weight Watchers magazine advertisement changes shape as users remove perforated pieces. This same concept could be applied to flyers to reduce the cost further.
Conclusion
Promoting the product by unconventional methods and staying nimble with regard to the ever-changing tactics of the market is also essential in promoting the product. The company should be able to adapt to all circumstances, much like a guerrilla. More capital should be able to efficiently and easily be directed to potential opportunities. They should be able to predict every potential business condition and maintain their position in a highly competitive market.
