Abstract
The number of email users is increasing at an alarming pace last year. It is estimated to have 4.2 billion users by the end of 2022. These figures suggest that email is indeed one of the better methods for targeting customers; but, if one wants to get the most out of a communications campaign, other methods can be used.
Considering that there are 293 billion emails sent every day, it is unavoidable to raise the issue. How do you render your email company different from allure the competition by getting higher open and click-through rates?
Keywords: email marketing; email cleaning; email marketing tools
Definition E-mail marketing is a powerful marketing channel, a direct marketing type, and digital marketing, which utilizes e-mail to advertise the organization’s goods or services. It will allow your clients to become knowledgeable of your new goods or deals by incorporating them into your marketing automation activities. It may also play a key role in your marketing campaign with lead creation, brand recognition, partnership building, and holding consumers dedicated to purchasing by various marketing e-mails.
Introduction
There is no question that email marketing is essential in B2B marketing. Applying appropriately, a strategic email marketing program will increase your reach without losing your loyalty with your current customers.
To do well in this kind of marketing, you have to engage with your contacts and, after you have connected with them, open more communication channels between you and your market.
The trick is knowing how and when to communicate with your contacts, so your email marketing efforts work in your favor, garnering more leads and opening more lines of communication between you and your target market.
5 Proven Email Marketing Techniques and Strategies
- Work on your subject lines
According to Adestrasubject lines of 60 to 70 characters, email opening rate or click-throughs may not increase. Topic lines of fewer than ten characters also found that the available figure was 58%.
Take, for instance, Barack Obama’s campaign emails. They were used to use email subject lines such as Hey or Wow, which performed incredibly well. The overwhelming majority of the 690 million dollars earned online originated from email compilation.
- Re-engage inactive subscribers
Current consumers are also less costly to target than fresh ones. The same is true in email marketing. Present subscribers are better to attract than to gain fresh subscribers. Current subscribers feel far more about you than new subscribers.
Almost all mailing lists have inactive users. It is usual if a majority of your subscribers do not answer your notifications.
These inactive subscribers will choose to become clients and recommend their mates if the correct thing is done.
- Send Out ‘Exclusive’ E-mail Content
Every successful brand knows how exclusive it is to make customers feel. They do it in various ways, but it always works. By sending only content to your subscribers, your subscribers feel special. Because they know that everyone has no access to it, everyone knows it. They feel privileged. This can lead to higher sales and revenue growth. It can also help you build a stronger relationship with your subscribers.
- Use Power Words
Subject lines should inspire readers to take action. So, include power words that motivate audiences to open and click.
- Create a Curiosity Gap
The curiosity gap is a theory and practice inspired by Upworthy and similar websites that reinforce readers’ interest in making them click from an irresistible headline to the actual content. By building a gap in curiosity, you tease your reader with a hint of what is to come without giving all the answers.
Conclusion
Email marketing has been proved a great medium to get either a lead or profit. Out of 100 emails, if we can convert it into one sale, it would also be profitable. When email marketing touches its peak in today’s time, users are still facing some huge problems like spam, bounce, SMTP suspension, etc.
