You’ve just launched your new startup and you are in awe – at least you should be happy. But what’s the point in starting a new business if no one knows about it? Lots of new companies are created every month; how do you get the attention your business needs?
You will soon see that your business is going down the drain. Press releases are one of the most effective ways to advertise your new startup.
A press release is news or information from your company to be placed in the press. It is a great tool to advertise new companies and products for free. Many have heard of press releases, but few take advantage of this opportunity. You don’t have to be a large company to publish a press release and it often can be done for free.
It’s good when a company has a budget for the implementation of a content plan or its PR people generate such high-quality and relevant content that editorial offices line up to publish it. But often communication with the media requires a lot of time, effort and certain costs. This task is often beyond the reach of small businesses or local companies.
When it is necessary to place a press release on an adequate platform, but the news occasion is not sufficiently relevant for the industry, central or regional media, it makes sense to use the services of platforms and services for placing press releases.
What are press releases?
A press release is a short but persuasive document that contains important news. Once created, you submit it to the media, PR distribution agencies, or simply post it on your website for public viewing.
The press release must be in a specific format. Nobody wants to publish frankly advertising and uninteresting text. You yourself probably understand that the media are more interested in sensational and interesting information. Therefore, there must be a good reason for a press release, and a simple description of the company and its services will not work, so you have to show your imagination.
It is desirable that the press release contain fresh, interesting information, highlight or resolve issues relevant to date, contain or refer to the opinion of famous personalities or companies.
The main body of the press release is the title and the first paragraph. It is their content that will influence the editor’s decision to read your text further or send it to the trash. And when published, they will influence the reader’s decision to read on (Remember how you yourself read the news, looking at the headlines).
Our team has prepared a list of resources with which you can independently post press releases, publish photos and links. Most of them are well indexed by the news services of search engines, some provide a number of additional features.
